Superconnect: How the Best Connections in Business and Life Are the Ones You Least Expect

A super connector does not just connect with people but also connects people. This book tries to explain how connection, especially weak connection, can bring unexpected positive events for a person, boost companies’ innovation and even improve poverty in society.
 
The society is linked by different networks. Here we define them as hubs. Within the hub, people have strong linkages. Just as we are influenced by the environment we grow up in, by our parents and friends, each hub has its own rules and logic. We tend to see through the lens that is defined by the hubs we are in. Therefore, if we don’t have any linkage outside the hubs, which is relatively weak compared to those within the hub, we would miss out on all the information outside the hub. Moreover, the weak link between two people is also an important linkage between two different hubs.
 
Imagine if we reach out to all the people we have linkage with, but not only to those we are close to, we will have to find the people who are the right fit to solve our problem, rather than just those who are available.
 
The world is linked by hubs and weak links. Within the hubs, every participant is linked with each other by strong links. Traditionally, we would think strong links are more important as they provide us with emotional support and a safety net. But in the book Super connector: How the best connections in business and life are the ones you least expect, the author argues that weak link has more influence on our lives than we think, sometimes, even more powerful than strong link. It can impact us on personal, company and societal levels.
 
 
On a personal level, weak links can help find the people who are the right fit to solve your problem and bring a fresh view that is inaccessible within our hubs.
 
On a company level, the weak link can boost innovation by enhancing collaboration across and within the industry.
 
On the society level, weak links can help solve poverty. Studies have shown that poor people tend to be more rely on strong links that are formed within the hubs. It results in lack of access to all the resources outside the society. If we can change that and allow more resources to flow in, we could help them to create some business and increase social mobility.
 
Some advice on how to build weak link:
  • regular contact with people (no need to be often)
  • join different hubs regularly
  • ask for help to those who you think can help you
  • be a regular customer in a place
 
 
 
 

Personal

 
個人主義圓處標榜,看上去卻一模一樣 做自己 表面風光,事實壓力很大,自我探索只不過尺集體思維的假扮現象
網絡世界是個人的反義詞。。。以無法想像也無法控制的方式把人連結在一起
why did these two sentence appear? The negative effect of networks and groups (hubs in the book)? No one can escape conformity
 
 
What is network? It hast its own logic, rules. Every participant will be influenced by it
 
if you are too dependent on strong link, you would miss the valuable information that can only be acquired from outside the group (echo chamber)
 
相識者之間的weak link不只是點頭之交的關係,而是兩者緊密好友群之間的重要橋梁
 
EQ can be improved through weak link, as we get in touch with more diverse people
 
當我們硬著朋友幫忙時,往往找到的都不是最合適的人,只是願意幫忙
 
In person is better than virtual, coz it lacks the depth and feel of reality
 
正因為缺乏時間,反而必須建立相對高尚的信任感就必須要有好的開始
 
you will get better as you practise making friends. the good first step is to remember their details
 
make link for others and they will make links for you
 
豬玀灣與水門都是集體思維的最佳例證,團體成員尋求意見一致,以致思想接近
 
我們使用這些東西的方式與從前沒什麼太大的不同,我們同樣依照社會與合作的本能,只是因為阻力比較少而使用更加熱衷
 
專注在人脈、資訊蒐集、構想等比立即找一份工作更重要 e.g. Geoff Cullinen
→ I tried to do the same, what did i do wrong? There is nothing wrong actually. Weak link will help you 1/100. it is a number game.
 
每個人都有擁有各式各樣的點頭之交,不常見面但維持定期連繫,至少一年一次
 
你唯一需要做的是接觸你認為或許能夠幫助到你的人,然後向他尋求幫助
 
目標要專注,方法要隨心
 
一年加一種新活動/ 成為某地方的常客
 
如果你在一個好的樞紐裡成為關鍵角色,日後它就會自動成為你的助力,所以每隔幾年便應加入一個新的樞紐
 
But i wonder one thing. All of the interviewees are successful in some degree. Obviously you need something that makes you stand out among the others so they would remember you.
 
At the young stage, skill and learning are the most important thing
 
我發現,只要你有所表現,你擁有的自由永遠比一般的程度還要高
 
身為小組的核心似乎比身在大組織的邊緣更有收穫
 
 
 

Community and Business

 
致力增加效益 + 讓人們更容易了解
 
若能在遙遠的地方發現特殊的見解與新穎的構想,及與之建立weak link,便可能醞釀出新事業
構想是會傳承的,有歷史軌蹟
 
明星產業為何如此產業?
  • The leader has a large enough business to divide up the cost
  • The leader also has much more experience on dealing with situation
  • but also i don’t understand, later in the book, the author also mentioned that there is a tendency companies to be more specialised, then how come there are enough business when companies divided up there work more and more? (see last chapter)
 
明星產業 < 網絡明星
 
In a network, everyone wants to be linked to the 樞紐, so naturally the bigger the network, the bigger the influence
→ 良性壟斷
 
網絡效應
the more people use the product, the better the product and it would take 80% of the market, which makes the success hard to replicate. But, network is also decentralised concentrated
concentrated, professionalised. yet when the market changed, new market will be split out.
 
that’s why the ideal business is 網絡明星
 
strong link in the company would hinder innovation. to boost innovation, increase mobility inside the company. more collaboration between people and informal meeting
 
weak link for innovation
strong link for executing what is there already
 

 

Society

 
the real problem about poverty is
ppl live in a very strongly linked community, they are closed to external resources available out there